30-Day Content Planning System for B2B Growth
How to use this template: This calendar provides a balanced content mix optimized for LinkedIn's algorithm. Fill in your specific topics, schedule posts using a tool like Buffer, and track engagement in the rightmost columns.
A balanced mix keeps your audience engaged without burnout. Aim for 3-4 posts per week.
Industry insights, predictions, contrarian takes. Establishes authority.
Data, trends, news commentary. Shows you're plugged in.
Personal experiences, failures, wins. Builds connection.
Questions, polls, discussions. Drives comments.
Services, case studies, CTAs. Converts followers.
| Mon | Tue | Wed | Thu | Fri |
|---|---|---|---|---|
|
1
Thought
Industry prediction or trend
|
2
Engage
Question to audience
|
3
Insight
Data or stat commentary
|
4
Story
Lesson from experience
|
5
Thought
Hot take / opinion
|
| Mon | Tue | Wed | Thu | Fri |
|---|---|---|---|---|
|
8
Insight
Industry news reaction
|
9
Promo
Case study / result
|
10
Thought
Process or framework
|
11
Engage
Poll or this-or-that
|
12
Story
Client win story
|
| Day | Best Time (ET) | Why |
|---|---|---|
| Tuesday | 8:00 - 10:00 AM | Highest engagement day |
| Wednesday | 9:00 - 11:00 AM | Strong mid-week activity |
| Thursday | 8:00 - 10:00 AM | Decision-makers most active |
| Saturday | 10:00 AM - 12:00 PM | Less competition, good reach |
Test different times and track your own data. Your audience may differ.
Use 1-2 broad + 2-3 niche hashtags: